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Regardless of the industry, mastering the art of lead conversion is crucial to a successful business. We came across a recent study and pulled some tips from it so you can work smarter, not harder, and convert more leads.
- Call your lead immediately: By calling web-generated leads in 5 minutes instead of waiting 30 minutes, you increase your chance of converting that prospect by 21 times! If you call in 5 instead of 10 minutes? You're 4 times more likely to have success. It's simple - if you have a lead, call them soon!
- Know when to call: Not all days are equal when it comes to lead conversion. The study found that Thursdays are best time to qualify a lead. If you don't call your lead within 5 minutes, the best time to reach them is on Thursday from 4 pm-6 pm. Calling during this time increases you chance of success by 114%!
- Communicate: The number one complaint clients make is that agents don't communicate enough with them. You need to consider your client's needs and address them accordingly. Know their preferred method of communication - whether it's text, email, phone or in person.
For more detail on this great study, you can read the study here.
Try using these tips and see if they work for you! As always, we're available to answer any of your real estate questions. Give us call or shoot us an email - we'd love to hear from you!