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Success doesn't happen by accident, but by planning and strategy. Today, I want to share with you a little bit about communication that can help your business. There are three groups you need to pay attention to:
- Millennials and Generation Y: This group is very social. They are an optimistic bunch that likes to stay connected using social media. They prefer texts to phone calls, and put a lot of stock into ratings - your Zillow, Yelp, and Google+ ratings MATTER!
- Generation X: This is the group I belong to! For Gen X, the economy has not necessarily been friendly. A question they might ask is: "What can I live without?" When talking with them, be sure to stay optimistic and calm. Help them make choices and keep a positive tone. They'll have questions about financial issues, and you'll have to help look for solutions.
- Baby Boomers: These are our new retirees. They are independent, busy, and resilient. They are online AND offline, so don't dismiss them as people that will only talk to you on the phone. They like social media, email, and are going to want to use their time wisely.
If you're a business owner, or you're in sales, which group do you have the best chance of selling to? Maybe you need to reach out to one of these other groups. I challenge you to go out, make a plan, and reach out to a group you haven't reached before. If you would like more advice, or a little bit of help, give me a call. I would love to help!