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What’s the Key to a Successful Real Estate Career?

Most people who get into real estate fail within the first couple of years, but I’d love to share with you the reality of what it takes to be successful and have a long-term real estate career. 

Did you know that 80% to 82% of all businesses fail within the first couple of years? That’s a lot, right? Only 3% of all businesses last more than five years. Having been in a real estate career since 1989, those numbers amaze me. 

How does real estate compare to other businesses, though? As a matter of fact, real estate agents have a bigger challenge—our failure rates is 87%. Why? 

First of all, I think people get into real estate because they assume that because they love homes, they must be a great agent. Real estate is not just about loving homes, though. We’re not buying them—we’re selling them. 

The first reason I think most real estate agents fail is they don’t realize that being a real estate agent is a sales job. You need to have great skills, be willing to get on the phone, meet with people, and build relationships. 

The second reason is most of them get into real estate because they want freedom. They already have a job, but they don’t want the same constraints as that previous job. What you realize if you have a successful business is schedules and processes equal freedom—not the other way around. If you talk to a lot of people in real estate, they’ll tell you they never have a day off or take a vacation, or if they take one, they’re on the phone the whole time. To me, that’s not freedom. A schedule is freedom. 

The third and final reason most agents fail is they don’t have a system or a process. 

If you’re thinking about getting into real estate and you’re excited about it, I’d love to share with you the reality of what it takes to be successful and have a long-term career. Real estate is a great career. Like I said, I’ve been doing it since 1989, and I love it every day. However, it’s not about houses—it’s about people. 

If you’d like to explore real estate or just discuss business practices, I’d love to chat with you. Just give me a call and let’s make this year the best ever. 

Tips for Sharing Your Vision With Your Team Members

Kadi Cole, author of "Sticky Note Leadership", is back to give you a few tips on how to effectively communicate your vision with your team.  

You have a vision, a passion, and a direction for your business. How do you get that vision and excitement across to your team so that you’re not pulling the train by yourself and everyone is pushing together?

Kadi Cole, the author of “Sticky Note Leadership,” is back to share a few tips for sharing your vision.

One of Kadi’s favorite leadership quotes is, “If you’re leading and no one is following, you’re just going on a walk.” One of the hardest parts about leadership is taking what’s in our brain and what we’re most excited about and really translating that so that other people can catch on and come with us.

The first thing you need to do is be able to articulate what your vision is very clearly and simply. Many of us who lead businesses and organizations have a very strong mental capacity. We see the big picture, we understand how it all fits together, and we’re very strategic. Sometimes when we cast a vision, it can be a little bit too complex for people to want to be a part of or understand.

You need to be able to simplify your vision into something that is sticky. Make it a rhyme or jingle, something that will stick in people’s minds. The best way to know if your vision is sticking is if you hear your team repeating the vision to each other when you’re not even in the room. You’re looking for something that might not include all of the details of your vision but is sticky enough to pass along.

You also need to know how to connect to the emotions of your people. Passion is an emotional quality; it’s not intellectual. Part of that is helping people know why staying where you are isn’t really acceptable anymore. We must go to this new frontier. Here’s what we’re going to do and here’s what we’re going to be. Even though that’s going to be awesome, it’s only 50% of it. The other 50% is helping your employees understand why it’s going to be a disaster if you stay here.

Ultimately, you need to capture people’s emotions, connect them to the vision, and make the vision simple and sticky.

I would like to thank Kadi for talking with us today. Again, I cannot recommend her book highly enough; I will probably be reading “Sticky Note Leadership” every month for the rest of my life. Leadership is not necessarily taught on a consistent basis, especially if you have a smaller business or if you’re in the sales business, so this book is full of super great tips. You can get your own copy here.

As always, if you have any questions, just give me a call. I would be happy to help you!

3 Ways You Can Become a Better Leader

Do you want to become a better leader for your family or organization? Kadi Cole, the author of “Sticky Note Leadership,” recommends these three steps.  

Kadi Cole, the author of “Sticky Note Leadership,” is here to help you put a plan together so that you can become a better leader.

If you are interested in leading your organization or maybe your family in a better way, there are a few things you can do to start.

The first and easiest thing to do is to start reading books on leadership. We are lucky to be in a time where there is a lot of writing about leadership available. Kadi recommends getting that information into your mentality and thinking.

When you realize that success is not what you’ve accomplished in a day but what you’ve invested in other people, that is such a different way to think about leadership. The measuring stick for success is different. Kadi recommends listening to podcasts, reading books, or listening to audiobooks on your commute or when you’re working out to begin to understand the leadership principles and concepts.

The next step is to block out some time every week to focus on being in a leader mentality. It’s so easy to live in terms of fires and urgencies that we never quite get ahead.

Kadi often uses parenting in her analogies for leadership. If you only think about what your kids need right in that minute but you’re not planning for their future, then it’s going to be really hard to be able to lead your children well. You will just be managing their daily life, which isn’t good parenting. Kadi blocks time off each week, forcing herself to think and dream ahead for the people she cares about. That way, she knows she’s doing the best for them.

The same is true for you as the leader of a business or organization.

Finally, Kadi recommends that you connect with other leaders and invest in people who can invest in you to think bigger. Look for people who are a few steps ahead of you or people who are leading at higher levels and connect with them.

I would like to thank Kadi for taking the time to talk with us. Be sure to check out her book, “Sticky Note Leadership.” You can probably read it in an afternoon, and you will learn so much.  
If you have any questions for me, just give me a call or send me an email. I would be happy to help you!