What’s the difference between a client and a raving fan? The experience you provide them.
Why is the experience we provide our clients so important? Let me share a quick story.
Three years ago, I had a really fun experience: I bought my first Tesla. Why was it fun? Well, for one thing, it’s a car that drives itself! Also, though, the experience itself was fun. I could design it myself, and they gave me a lot of fun swag.
Three years later, it was time to buy a new car. After you’ve driven a Tesla, nothing else really compares, so I went ahead and bought another Tesla. I’m excited about my new car, but there were a lot of business lessons to be learned in terms of the differences between three years ago and the present day.
What were the differences? First of all, they’d taken away a lot of the customization options they offered three years ago. I could still make the car blue (the color of my dreams), but other choices were already made for me this time around, which I was fine with—it is what it is. Another difference is they no longer gave away any swag—no shirts, hats, or any of that.
Three years ago, I had a really fun experience: I bought my first Tesla. Why was it fun? Well, for one thing, it’s a car that drives itself! Also, though, the experience itself was fun. I could design it myself, and they gave me a lot of fun swag.
Three years later, it was time to buy a new car. After you’ve driven a Tesla, nothing else really compares, so I went ahead and bought another Tesla. I’m excited about my new car, but there were a lot of business lessons to be learned in terms of the differences between three years ago and the present day.
What were the differences? First of all, they’d taken away a lot of the customization options they offered three years ago. I could still make the car blue (the color of my dreams), but other choices were already made for me this time around, which I was fine with—it is what it is. Another difference is they no longer gave away any swag—no shirts, hats, or any of that.
They might use your service anyway, but if you go the extra mile for them, they’ll be raving fans for you.
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What I noticed the most, though, is that their employees weren’t nearly as excited or passionate because of all the changes going on. My new Tesla is still a great car and I still love it, but this experience got me thinking: How do I create amazing experiences for our clients? How can I take it to the next level?
Whether you’re a business owner or you’re serving great clients, I want you to ask yourself what you can do to create more raving fans. What can you do to create that world-class experience that they want? They might use your service anyway, but if you go the extra mile for them, they’ll be raving fans for you.
I’m committed to my clients, my team, and my company, and I aim to create more opportunities and more raving fans. I’d love to hear your thoughts on how you can do the same and share my ideas with you, so don’t hesitate to give me a call if you’d like to talk more about this topic.
As always, if you have any other questions, feel free to reach out to me as well. I look forward to hearing from you.
Whether you’re a business owner or you’re serving great clients, I want you to ask yourself what you can do to create more raving fans. What can you do to create that world-class experience that they want? They might use your service anyway, but if you go the extra mile for them, they’ll be raving fans for you.
I’m committed to my clients, my team, and my company, and I aim to create more opportunities and more raving fans. I’d love to hear your thoughts on how you can do the same and share my ideas with you, so don’t hesitate to give me a call if you’d like to talk more about this topic.
As always, if you have any other questions, feel free to reach out to me as well. I look forward to hearing from you.
