Most people who get into real estate fail within the first couple of years, but I’d love to share with you the reality of what it takes to be successful and have a long-term real estate career.
Did you know that 80% to 82% of all businesses fail within the first couple of years? That’s a lot, right? Only 3% of all businesses last more than five years. Having been in a real estate career since 1989, those numbers amaze me.
How does real estate compare to other businesses, though? As a matter of fact, real estate agents have a bigger challenge—our failure rates is 87%. Why?
First of all, I think people get into real estate because they assume that because they love homes, they must be a great agent. Real estate is not just about loving homes, though. We’re not buying them—we’re selling them.
The first reason I think most real estate agents fail is they don’t realize that being a real estate agent is a sales job. You need to have great skills, be willing to get on the phone, meet with people, and build relationships.
The second reason is most of them get into real estate because they want freedom. They already have a job, but they don’t want the same constraints as that previous job. What you realize if you have a successful business is schedules and processes equal freedom—not the other way around. If you talk to a lot of people in real estate, they’ll tell you they never have a day off or take a vacation, or if they take one, they’re on the phone the whole time. To me, that’s not freedom. A schedule is freedom.
The third and final reason most agents fail is they don’t have a system or a process.
If you’re thinking about getting into real estate and you’re excited about it, I’d love to share with you the reality of what it takes to be successful and have a long-term career. Real estate is a great career. Like I said, I’ve been doing it since 1989, and I love it every day. However, it’s not about houses—it’s about people.
If you’d like to explore real estate or just discuss business practices, I’d love to chat with you. Just give me a call and let’s make this year the best ever.
How does real estate compare to other businesses, though? As a matter of fact, real estate agents have a bigger challenge—our failure rates is 87%. Why?
First of all, I think people get into real estate because they assume that because they love homes, they must be a great agent. Real estate is not just about loving homes, though. We’re not buying them—we’re selling them.
The first reason I think most real estate agents fail is they don’t realize that being a real estate agent is a sales job. You need to have great skills, be willing to get on the phone, meet with people, and build relationships.
The second reason is most of them get into real estate because they want freedom. They already have a job, but they don’t want the same constraints as that previous job. What you realize if you have a successful business is schedules and processes equal freedom—not the other way around. If you talk to a lot of people in real estate, they’ll tell you they never have a day off or take a vacation, or if they take one, they’re on the phone the whole time. To me, that’s not freedom. A schedule is freedom.
The third and final reason most agents fail is they don’t have a system or a process.
If you’re thinking about getting into real estate and you’re excited about it, I’d love to share with you the reality of what it takes to be successful and have a long-term career. Real estate is a great career. Like I said, I’ve been doing it since 1989, and I love it every day. However, it’s not about houses—it’s about people.
If you’d like to explore real estate or just discuss business practices, I’d love to chat with you. Just give me a call and let’s make this year the best ever.
