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Why Is Exceeding Expectations Important?

Exceeding expectations is important. Here’s why.  


There are times when a person or business does something really nice for you and it’s expected, like a birthday or anniversary present. However, “just because” presents are even better. When you aren’t expecting it, a present can mean so much more because it was a surprise.

We’ve recently been at this beautiful resort in Thailand and have been experiencing wonderful opportunities to have our expectations exceeded. For example, I had a great massage today that included this really beautiful hair braid. It wasn’t much of a big deal, but it was an unexpected, happy surprise. When I got up with the braid and a flower in my hair, I felt even better and more relaxed than I already did.  

Whether you’re a business owner or not, make it a point to surprise somebody soon. Surprise multiple people if you feel like it. I hope something happy and unexpected happens to you in return. If you have any questions for me about exceeding expectations or about anything else, give me a call or send me an email. I look forward to hearing from you.