It Is All About the Experience

What’s the difference between a client and a raving fan? The experience you provide them.

Why is the experience we provide our clients so important? Let me share a quick story. 

Three years ago, I had a really fun experience: I bought my first Tesla. Why was it fun? Well, for one thing, it’s a car that drives itself! Also, though, the experience itself was fun. I could design it myself, and they gave me a lot of fun swag. 

Three years later, it was time to buy a new car. After you’ve driven a Tesla, nothing else really compares, so I went ahead and bought another Tesla. I’m excited about my new car, but there were a lot of business lessons to be learned in terms of the differences between three years ago and the present day. 

What were the differences? First of all, they’d taken away a lot of the customization options they offered three years ago. I could still make the car blue (the color of my dreams), but other choices were already made for me this time around, which I was fine with—it is what it is. Another difference is they no longer gave away any swag—no shirts, hats, or any of that.

They might use your service anyway, but if you go the extra mile for them, they’ll be raving fans for you.

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What I noticed the most, though, is that their employees weren’t nearly as excited or passionate because of all the changes going on. My new Tesla is still a great car and I still love it, but this experience got me thinking: How do I create amazing experiences for our clients? How can I take it to the next level?

Whether you’re a business owner or you’re serving great clients, I want you to ask yourself what you can do to create more raving fans. What can you do to create that world-class experience that they want? They might use your service anyway, but if you go the extra mile for them, they’ll be raving fans for you. 

I’m committed to my clients, my team, and my company, and I aim to create more opportunities and more raving fans. I’d love to hear your thoughts on how you can do the same and share my ideas with you, so don’t hesitate to give me a call if you’d like to talk more about this topic.  

As always, if you have any other questions, feel free to reach out to me as well. I look forward to hearing from you. 

The Importance of Embracing Change

Today I’m excited to share some lessons I learned from a book by John Gordon. They’re about embracing change in your life and your career.

"The Shark and the Goldfish" is a fantastic book written by John Gordon, one of my favorite authors. An interesting concept with many great lessons to learn, one thing this book talked a lot about is the concept of change. 

Change is something we’re all going to have to experience. Even though our first reaction might be to panic, I can tell you that all of the best things in my life came when I was forced to make a change.

Gordon’s first piece of advice was to embrace the change. Don’t run from it or get annoyed by it. When you create a void or when something goes away, better things can come to you.

The next lesson I took away from the book was to ride that change. You can either be a victor or a victim. Both of these people get knocked down. The hero is the one who gets knocked down and comes back stronger.

Don’t run from change or get annoyed by it. Embrace it.

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The final lesson I got from this book is to stay positive. This is really hard to do when change comes along, but here’s what I always keep in mind: You win first in your mind and then in the marketplace. 

If you are ready to make a change in your career, we are here to help you embrace it. Give us a call or send us an email today. We would love to hear from you.

I'm Making Dreams Come 'Treu' This Year

What are your dreams for 2019? If they involve embarking on a long and successful real estate career, I can help.

This year, I’m committed to being a dream maker not only for our clients, but also for those looking to start a career in real estate and work with buyers, with sellers, or in an administrative position. 

Are you thinking of getting into real estate? If so, why should you consider True Group Real Estate? You have other options—there are 21,000 other agents in Palm Beach County—but why us? Because only 1,200 of those agents sell 10 or more homes a year, which is the cutoff point to where agents can start making a nice living.

With the right systems, processes, and mentorship, you can develop the necessary skills to become my next rising star.

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If you think you can become a successful real estate agent, I think you can too...if you have the right systems, use the correct processes, and understand that being an agent is a sales job. We’re here to sell clients on working with us and taking action to follow their dreams, so give me a call and we can help you start your real estate career.

If you’re already a licensed real estate agent but you’ve been struggling to get your career on track, I want you to give me a call too. With the right systems, processes, and mentorship, you can develop the skills necessary for becoming my next rising star. 

In either case, I look forward to hearing from you soon!